[Info]
Cubicle™ is the independent brand design practice of Slate Simmonds, operating at the intersection of visual identity, strategic positioning, and ethical frameworks.
Cubicle™ works to create brand systems and experiences that empower responsible organizations to communicate with clarity, purpose, and equity.
[Why Cubicle™ Exists]
Branding has drifted toward speed, optics, and short-term performance. Craft is often reduced to decoration. Accessibility becomes optional. Equity becomes a future goal instead of a present standard.
I've worked inside those systems and seen how easily good intentions get diluted by pressure to move faster and sell more.
Cubicle™ is built to practice something different. Design is not neutral. Every design decision either reinforces inequity or helps dismantle it. This work is committed to the latter.
[Capabilities]
Visual Identity
Strategic Positioning
Naming and Architecture
Digital Presence
Art Direction
Integrated Campaigns
Ethical Frameworks
[Engagement Model]
Our work is fixed-price and outcome-driven. We align on scope, define the result, and agree on the investment from the start.
When there is meaningful alignment and shared vision, we're open to considering equity-based partnerships.
